Facebook pages are a defacto endorsement for you and your products.This factors into a customer's decision to buy. What you post says a lot about you and your brand, make sure it's consistent with the customer you want to attract.
Have You Heard Of Pixels?
Yes, you need to be using pixels. Its that simple, but actually installing and implementing pixels correctly can be difficult. I can walk you though or take care of this for you and tell you why it's so important.
Right Ad For The Right Customer
With so many targeting options it can be overwhelming. An ad only works if you are targeting the person it speaks too, and they will only buy if you are solving their problem.